Getting the most from your marketing spend

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Bibliographic Details
Main Author:	Wolfe, Alan
Format:	Book
Published:	London Financial Times/Pitman Publishing 1994
Subjects:	Advertising > Management > Great Britain Marketing > Management Marketing > Great Britain
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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001	wils-135580
020	#	#	\|a 0273607634
090	0	0	\|a HC5415.13 \|b .W64 1994
100	1	#	\|a Wolfe, Alan
245	1	1	\|a Getting the most from your marketing spend \|c Alan Wolfe
260	#	#	\|a London \|b Financial Times/Pitman Publishing \|c 1994
300	#	#	\|a xvii, 213 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising \|x Management \|z Great Britain
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|z Great Britain
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135580
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|