Getting the most from your marketing spend
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Financial Times/Pitman Publishing
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvii, 213 p. ill. 23 cm |
| ISBN: | 0273607634 |
The marketing initiative Economic and Social Research Council studies into British marketing 
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