Strategic control of marketing finance

Saved in:
Bibliographic Details
Main Author: Haigh, David
Format: Unknown
Published: London Pitman 1994
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-135373
020 # # |a 0273602314 
090 0 0 |a HF5415.13  |b .H334 1994 
100 1 # |a Haigh, David 
245 1 1 |a Strategic control of marketing finance  |c David Haigh 
260 # # |a London  |b Pitman  |c 1994 
300 # # |a ix, 342 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Finance 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135373 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||