Strategic control of marketing finance

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Bibliographic Details
Main Author:	Haigh, David
Format:	Book
Published:	London Pitman 1994
Subjects:	Marketing > Finance Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0273602314
090	0	0	\|a HF5415.13 \|b .H334 1994
100	1	#	\|a Haigh, David
245	1	1	\|a Strategic control of marketing finance \|c David Haigh
260	#	#	\|a London \|b Pitman \|c 1994
300	#	#	\|a ix, 342 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Finance
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135373
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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