Romancing the brand the power of advertising and how to use it

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Bibliographic Details
Main Author: Martin, David N
Corporate Author: American Management Association
Format: Book
Published: New York AMACOM 1989
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-135301
020 # # |a 0814459498 
090 0 0 |a HF5823  |b .M268 1989 
100 1 # |a Martin, David N 
245 1 1 |a Romancing the brand  |b the power of advertising and how to use it  |c David N. Martin 
260 # # |a New York  |b AMACOM  |c 1989 
300 # # |a xvi, 215 p.  |b ill.  |c 26 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Advertising  |x Brand name products 
710 1 # |a American Management Association 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135301 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam