Romancing the brand the power of advertising and how to use it
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Format: | Book |
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New York
AMACOM
1989
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-135301 | ||
020 | # | # | |a 0814459498 |
090 | 0 | 0 | |a HF5823 |b .M268 1989 |
100 | 1 | # | |a Martin, David N |
245 | 1 | 1 | |a Romancing the brand |b the power of advertising and how to use it |c David N. Martin |
260 | # | # | |a New York |b AMACOM |c 1989 |
300 | # | # | |a xvi, 215 p. |b ill. |c 26 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Advertising |x Brand name products |
710 | 1 | # | |a American Management Association |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135301 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |