Romancing the brand the power of advertising and how to use it
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| Format: | Unknown |
| Published: |
New York
AMACOM
1989
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 215 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0814459498 |
What's in a name? advertising and the concept of brands