Strategic marketing management text and cases

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Bibliographic Details
Main Author:	Ferrell, O. C
Other Authors:	Luck, David Johnston, Lucas, George H
Format:	Book
Published:	Cincinnati, Ohio College Division, South-Western Pub. Co. 1994
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0538828234
090	0	0	\|a HF5415.13 \|b .F469 1994
100	1	#	\|a Ferrell, O. C
245	1	1	\|a Strategic marketing management \|b text and cases \|c O. C. Ferrell, George H. Lucas, Jr., David Luck
260	#	#	\|a Cincinnati, Ohio \|b College Division, South-Western Pub. Co. \|c 1994
300	#	#	\|a xv, 400 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Luck, David Johnston
700	#	#	\|a Lucas, George H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135215
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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