Adding value brands and marketing in food and drink

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Bibliographic Details
Other Authors:	Jones, Geoffrey, Morgan, Nicholas 1955-
Format:	Book
Published:	London Routledge 1994
Series:	Comparative and international business series. Modern histories
Subjects:	Beverages > Marketing > History Alchoholic beverages > Marketing > History Food > Marketing > History Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-135146
020	#	#	\|a 0415095166
090	0	0	\|a HD9000.5 \|b .A32 1994
245	1	1	\|a Adding value \|b brands and marketing in food and drink \|c edited by Geoffrey Jones and Nicholas J. Morgan
260	#	#	\|a London \|b Routledge \|c 1994
300	#	#	\|a xiv, 349 p. \|b ill. \|c 22 cm
490	1	#	\|a Comparative and international business series. Modern histories
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Beverages \|x Marketing \|x History
650	#	0	\|a Alchoholic beverages \|x Marketing \|x History
650	#	0	\|a Food \|x Marketing \|x History
650	#	0	\|a Brand name products \|x Marketing
700	1	#	\|a Jones, Geoffrey
700	#	#	\|a Morgan, Nicholas \|c 1955-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135146
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam