Adding value brands and marketing in food and drink
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| Other Authors: | , |
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| Format: | Book |
| Published: |
London
Routledge
1994
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| Series: | Comparative and international business series. Modern histories
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 349 p. ill. 22 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415095166 |
Brands meaning and value in media culture