Consumer involvement concepts and research

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Bibliographic Details
Main Author: Laaksonen, Pirjo 1943-
Format: Book
Published: London Routledge 1994
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-135143
020 # # |a 0415097606 
090 0 0 |a HF5415.32  |b .L33 1994 
100 1 # |a Laaksonen, Pirjo  |c 1943- 
245 1 1 |a Consumer involvement  |b concepts and research  |c Pirjo Laarksonen [sic] 
260 # # |a London  |b Routledge  |c 1994 
300 # # |a viii, 220 p.  |b ill.  |c 22 cm 
504 # # |a Includes bibliographical references (p. [187]-206) and indexes 
650 # 0 |a Consumer behavior 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135143 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam