Consumer involvement concepts and research
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Routledge
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 220 p. ill. 22 cm |
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| Bibliography: | Includes bibliographical references (p. [187]-206) and indexes |
| ISBN: | 0415097606 |
Consumer behaviour