Customer bonding pathway to lasting customer loyalty

Customer bonding pathway to lasting customer loyalty

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs...

Full description

Saved in:
Bibliographic Details
Main Authors: Cross, Richard 1947- (Author), Smith, Janet 1953- (Author)
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1995
©1995
Subjects:
Customer relations
Customer services
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-135073
005 2022931143514
020 # # |a 0844233188  |q hardcover 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5415.5  |b .C76 1995 
100 1 # |a Cross, Richard  |c 1947-  |e author 
245 1 1 |a Customer bonding  |b pathway to lasting customer loyalty  |c Richard Cross, Janet Smith 
264 # 1 |a Lincolnwood, Ill.  |b NTC Business Books  |c 1995 
264 # 1 |c ©1995 
300 # # |a xix, 254 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages. 
650 # 0 |a Customer relations 
650 # 0 |a Customer services 
700 1 # |a Smith, Janet  |c 1953-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135073 
964 # # |c BOK  |d 01 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||01264#1a002.8.2||01264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| 

Similar Items