Customer bonding pathway to lasting customer loyalty

Customer bonding pathway to lasting customer loyalty

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs...

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Bibliographic Details
Main Authors: Cross, Richard 1947- (Author), Smith, Janet 1953- (Author)
Format: Unknown
Published: Lincolnwood, Ill. NTC Business Books 1995
©1995
Subjects:
Customer relations
Customer services
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages.
Physical Description:xix, 254 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0844233188

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