Business marketing management a strategic view of industrial and organizational markets
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| Format: | Unknown |
| Published: |
Fort Worth
Dryden Press
1995
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 757 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0030949181 |
Business marketing management a strategic view of industrial and organizational markets 
Business Marketing Management A Strategic View of Industrial and Organizational Markets