Relationship marketing successful strategies for the age of the customer
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| Main Author: | |
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| Format: | Book |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 242 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 228-230) and index |
| ISBN: | 0201622408 |
Relationship marketing successful strategies for the age of the customer