Cases in marketing management

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Bibliographic Details
Main Author:	Moutinho, Luiz
Format:	Book
Published:	Wokingham, England Addison-Wesley 1995
Subjects:	Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .M69 1995
100	1	#	\|a Moutinho, Luiz
245	1	0	\|a Cases in marketing management \|c Luiz Moutinho
260	#	#	\|a Wokingham, England \|b Addison-Wesley \|c 1995
300	#	#	\|a xiii, 329 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|v Case studies \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135058
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