Cases in marketing management
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| Format: | Book |
| Published: |
Wokingham, England
Addison-Wesley
1995
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references |
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| Physical Description: | xiii, 329 p. ill. 24 cm |
| ISBN: | 0201627442 |
CASES IN MARKETING OF SERVICES An International Collection