Marketing management a European perspective
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| Main Author: | |
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| Format: | Book |
| Published: |
Wokingham, England
Addison-Wesley
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 622 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0201544474 |
Strategic marketing a European approach