International marketing

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Bibliographic Details
Main Author: Czinkota, Michael R
Other Authors: Ronkainen, Ilkka A
Format: Unknown
Published: Fort Worth Dryden Press 1995
Edition:4th ed
Series:The Dryden Press series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0030983428 
090 0 0 |a HF1416  |b .C953 1995 
100 1 # |a Czinkota, Michael R 
245 1 1 |a International marketing  |c Michael R. Czinkota, Ilkka A. Ronkainen 
250 # # |a 4th ed 
260 # # |a Fort Worth  |b Dryden Press  |c 1995 
300 # # |a xxix, 815 p.  |b ill., maps (some col.)  |c 27 cm 
490 1 # |a The Dryden Press series in marketing 
500 # # |a One folded col. map in pocket 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Export marketing 
700 1 # |a Ronkainen, Ilkka A 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135044 
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