Marketing Channels A MANAGEMENT VIEW

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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Bibliographic Details
Main Author:	Rosenbloom, Bert (Author)
Format:	Book
Language:	English
Published:	Fort Worth Dryden Press 1995 ©1995
Edition:	FIFTH EDITION
Series:	The Dryden Press series in marketing
Subjects:	Marketing channels > Management Marketing channels
Online Access:	Click Here to View Status and Holdings.
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