Marketing Channels A MANAGEMENT VIEW

Marketing Channels A MANAGEMENT VIEW

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This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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Bibliographic Details
Main Author: Rosenbloom, Bert (Author)
Format: Book
Language:English
Published: Fort Worth Dryden Press 1995
©1995
Edition:FIFTH EDITION
Series:The Dryden Press series in marketing
Subjects:
Marketing channels > Management
Marketing channels
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