Marketing Channels A MANAGEMENT VIEW
This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth
Dryden Press
1995
©1995 |
| Edition: | FIFTH EDITION |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information. |
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| Physical Description: | xxiii, 774 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0030977363 9780030977367 |
Marketing Channels A Management View