Competing through services strategy and implementation

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Bibliographic Details
Main Author: Vandermerwe, Sandra
Other Authors: Lovelock, Christopher H, Taishoff, Marika Natasha 1955-
Format: Unknown
Published: New York Prentice Hall 1994
Series:European casebook series in management
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Online Access:Click Here to View Status and Holdings.
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100 1 # |a Vandermerwe, Sandra 
245 1 0 |a Competing through services  |b strategy and implementation  |c Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff 
260 # # |a New York  |b Prentice Hall  |c 1994 
300 # # |a xxviii, 452 p.  |b ill.  |c 24 cm 
490 1 # |a European casebook series in management 
650 # 0 |a Service industries  |v Case studies  |x Case studies 
650 # 0 |a Competition  |x Case studies 
650 # 0 |a Industrial management  |v Case studies  |x Case studies 
700 1 # |a Lovelock, Christopher H 
700 # # |a Taishoff, Marika Natasha  |c 1955- 
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