Competing through services strategy and implementation

Competing through services strategy and implementation

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Bibliographic Details
Main Author: Vandermerwe, Sandra
Other Authors: Lovelock, Christopher H, Taishoff, Marika Natasha 1955-
Format: Unknown
Published: New York Prentice Hall 1994
Series:European casebook series in management
Subjects:
Service industries > Case studies > Case studies
Competition > Case studies
Industrial management > Case studies > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxviii, 452 p. ill. 24 cm
ISBN:0130971308

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