Contemporary marketing, plus
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Main Author: | Boone, Louis E |
---|---|
Other Authors: | Kurtz, David L |
Format: | Book |
Published: |
Fort Worth
Dryden Press
1995
|
Edition: | 8th ed |
Series: | The Dryden Press series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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