Contemporary marketing, plus
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Fort Worth
Dryden Press
1995
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| Edition: | 8th ed |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992 |
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| Physical Description: | 1 v. (various pagings) col. ill. 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030976014 |
Contemporary marketing, plus