Marketing management and strategy a reader

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Bibliographic Details
Other Authors:	Cox, Keith Kohn, Kotler, Philip
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall 1988
Edition:	4th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-134209
020	#	#	\|a 0135584531
090	0	0	\|a HF5415.13 \|b .M3524 1988
245	1	1	\|a Marketing management and strategy \|b a reader \|c edited by Philip Kotler, Keith K. Cox
250	#	#	\|a 4th ed
260	#	#	\|a Englewood Cliffs, NJ \|b Prentice-Hall \|c 1988
300	#	#	\|a x, 406 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographies
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Cox, Keith Kohn
700	#	#	\|a Kotler, Philip
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=134209
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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