Marketing management and strategy a reader
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1988
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 406 p. ill. 24 cm |
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| Bibliography: | Includes bibliographies |
| ISBN: | 0135584531 |
Marketing management and strategy