Essentials of mass commuication theory

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Bibliographic Details
Main Author: Berger, Arthur Asa 1933-
Format: Book
Published: Thousand Oaks Sage Publications 1995
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-134126
020 # # |a 0803973578 
090 # # |a P90  |b .B413 1995 
100 # # |a Berger, Arthur Asa  |c 1933- 
245 # # |a Essentials of mass commuication theory  |c Arthur Asa Berger 
260 # # |a Thousand Oaks  |b Sage Publications  |c 1995 
300 # # |a x, 208 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Mass media  |z United States 
650 # 0 |a Mass media  |x Philosophy 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=134126 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam