Creative in organizations ivory tower visions and real world voices

Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key facto...

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Bibliographic Details
Other Authors: Ford, Cameron M, Gioia, Dennis A. 1947-
Format: Book
Language:English
Published: Thousand Oaks Sage Publications 1995
Subjects:
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