Contemporary marketing and consumer behavior an anthropological sourcebook

Contemporary marketing and consumer behavior an anthropological sourcebook

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Bibliographic Details
Other Authors: Sherry, John F
Format: Book
Published: Thousand Oaks, Calif. SAGE Publications 1995
Subjects:
Consumer behavior
Communication in marketing
Marketing > Social aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 482 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:080395753X

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