Marketing in a multicultural world ethnicity, nationalism, and cultural identity

Marketing in a multicultural world ethnicity, nationalism, and cultural identity

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Bibliographic Details
Other Authors: Costa, Janeen Arnold, Bamossy, Gary J. 1949-
Format: Book
Published: Thousand Oaks, Calif. SAGE Publications 1995
Subjects:
Intercultural communication > Social aspects
Marketing > Social aspects
Consumer behavior > Cross-cultural studies > Social aspects
Communication in marketing > Social aspects
Ethnicity > Cross-cultural studies > Cross cultural studies
Online Access:Click Here to View Status and Holdings.
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