Marketing in a multicultural world ethnicity, nationalism, and cultural identity

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Bibliographic Details
Other Authors:	Costa, Janeen Arnold, Bamossy, Gary J. 1949-
Format:	Unknown
Published:	Thousand Oaks, Calif. SAGE Publications 1995
Subjects:	Intercultural communication > Social aspects Marketing > Social aspects Consumer behavior > Cross-cultural studies > Social aspects Communication in marketing > Social aspects Ethnicity > Cross-cultural studies > Cross cultural studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-134113
020	#	#	\|a 0803953283
090	0	0	\|a HF5415.122 \|b .M424 1995
245	0	0	\|a Marketing in a multicultural world \|b ethnicity, nationalism, and cultural identity \|c Janeen Arnold Costa, Gary J. Bamossy, editors
260	#	#	\|a Thousand Oaks, Calif. \|b SAGE Publications \|c 1995
300	#	#	\|a ix, 341 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Intercultural communication \|x Social aspects
650	#	0	\|a Marketing \|x Social aspects
650	#	0	\|a Consumer behavior \|v Cross-cultural studies \|x Social aspects
650	#	0	\|a Communication in marketing \|x Social aspects
650	#	0	\|a Ethnicity \|v Cross-cultural studies \|x Cross cultural studies
700	#	#	\|a Costa, Janeen Arnold
700	#	#	\|a Bamossy, Gary J. \|c 1949-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=134113
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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