Marketing research methodological foundations

Saved in:
Bibliographic Details
Main Author: Churchill, Gilbert A
Format: Book
Published: Forth Worth Dryden Press 1995
Edition:6th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-134083
020 # # |a 0030983665 
090 0 0 |a HF5415.2  |b .C5 1995 
100 1 # |a Churchill, Gilbert A 
245 1 1 |a Marketing research  |b methodological foundations  |c Gilbert A. Churchill, Jr 
250 # # |a 6th ed 
260 # # |a Forth Worth  |b Dryden Press  |c 1995 
300 # # |a xxxiv, 1117, [40] p.  |b ill.  |c 24 cm 
500 # # |a Statistics command summary card inserted 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=134083 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||