Marketing research methodological foundations
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| Main Author: | |
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| Format: | Book |
| Published: |
Forth Worth
Dryden Press
1995
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Statistics command summary card inserted |
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| Physical Description: | xxxiv, 1117, [40] p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030983665 |
Marketing research methodological foundations