Consumer behavior
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Fort Worth
Dryden Press
1995
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| Edition: | 8th ed |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 951, [41] p. ill. (some col.) 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030984645 |
Consumer behavior