Public relations strategies and tactics

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Bibliographic Details
Main Author: Wilcox, Dennis L
Other Authors: Ault, Phillip H. 1914-, Agee, Warren Kendall
Format: Book
Published: New York HarperCollins College Publishers 1995
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-134060
020 # # |a 0673993094 
090 0 0 |a HM263  |b .W49 1995 
100 1 # |a Wilcox, Dennis L 
245 1 1 |a Public relations  |b strategies and tactics  |c Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee  |f with a foreword by Edward L. Bernays. 
250 # # |a 4th ed 
260 # # |a New York  |b HarperCollins College Publishers  |c 1995 
300 # # |a xxvi, 695 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Public relations  |z United States 
650 # 0 |a Public relations 
700 1 # |a Ault, Phillip H.  |c 1914- 
700 # # |a Agee, Warren Kendall 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=134060 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam