Marketing communications strategy

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Bibliographic Details
Main Author:	Yeshin, Tony
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Oxford Butterworth-Heinemann 1995
Series:	The marketing series
Subjects:	Communication in marketing > Study and teaching
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.123 \|b .Y47 1995
100	1	#	\|a Yeshin, Tony
245	1	1	\|a Marketing communications strategy \|c Tony Yeshin
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1995
300	#	#	\|a 214 p. \|b ill. \|c 30 cm
490	1	#	\|a The marketing series
500	#	#	\|a Includes index
650	#	0	\|a Communication in marketing \|x Study and teaching
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133883
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