Forensic marketing optimizing results from marketing communication

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Bibliographic Details
Main Author:	Barrett, Gavin 1946-
Format:	Unknown
Published:	London McGraw-Hill 1995
Subjects:	Communication in marketing Advertising Marketing research
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0077079000
090	0	0	\|a HF5415.123 \|b .B37 1995
100	1	#	\|a Barrett, Gavin \|c 1946-
245	1	1	\|a Forensic marketing \|b optimizing results from marketing communication \|b the essential guide \|c Gavin Barrett
260	#	#	\|a London \|b McGraw-Hill \|c 1995
300	#	#	\|a xxi, 204 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 198-200) and index
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133810
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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