Advertising excellence
This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising
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Main Author: | Bovee, Courtland L (Author) |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
1995
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Series: | McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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