Advertising excellence
This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1995
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| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-133808 | ||
| 005 | 2019016122933 | ||
| 020 | # | # | |a 007006847X |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5804 |b .A38 1995 |
| 245 | 1 | 1 | |a Advertising excellence |c Courtland L. Bovee ... [et al.] |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 1995 |
| 300 | # | # | |a 1 v., 561 pages (various pagings) |b some colour illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Bovee, Courtland L |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133808 |
| 964 | # | # | |c BOK |d 01 |
Advertising business 2000