Managing services marketing text and readings

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Bibliographic Details
Main Author:	Bateson, John E. G
Format:	Unknown
Published:	Fort Worth Dryden Press 1995
Edition:	3rd ed
Series:	The Dryden Press series in marketing
Subjects:	Service industries > Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0030986664
090	0	0	\|a HD9980.5 \|b .B38 1995
100	1	#	\|a Bateson, John E. G
245	1	1	\|a Managing services marketing \|b text and readings \|c John E. G. Bateson
250	#	#	\|a 3rd ed
260	#	#	\|a Fort Worth \|b Dryden Press \|c 1995
300	#	#	\|a xvii, 680 p. \|b ill. \|c 24 cm
490	1	#	\|a The Dryden Press series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing \|x Management
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133599
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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