Managing services marketing text and readings
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth
Dryden Press
1995
|
| Edition: | 3rd ed |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-133599 | ||
| 020 | # | # | |a 0030986664 |
| 090 | 0 | 0 | |a HD9980.5 |b .B38 1995 |
| 100 | 1 | # | |a Bateson, John E. G |
| 245 | 1 | 1 | |a Managing services marketing |b text and readings |c John E. G. Bateson |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Fort Worth |b Dryden Press |c 1995 |
| 300 | # | # | |a xvii, 680 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a The Dryden Press series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Service industries |x Marketing |x Management |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133599 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Managing services marketing text and readings