Managing services marketing text and readings
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| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth
Dryden Press
1995
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| Edition: | 3rd ed |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 680 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030986664 |
Managing services marketing text and readings