SMART, SIMPLE DESIGN using variety effectiveness to reduce total cost and maximize customer selection

• Main Author: Galsworth, G. D. Gwendolyn D (Author)
• Format: Book
• Language: English
• Published: Essex Junction, Vt. Omneo 1994; ©1994
• Subjects: Design, Industrial; Product management; New products
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xviii, 311 pages illustrations 24 cm
• ISBN: 0939246627

Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.