Multi-channel marketing maximizing market share with an intergrated marketing strategy
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Kuala Lumpur
Golden Book Centre
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | ix, 245 p. 24 cm |
| ISBN: | 9837201150 |
Multi-channel marketing maximizing market share with an integrated marketing strategy