Crisis marketing when bad things happen to good companies

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Bibliographic Details
Main Author:	Marconi, Joe
Format:	Unknown
Published:	Kuala Lumpur Golden Books 1992
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9837200766
090	0	0	\|a HF5415 \|b .M372 1992
100	1	#	\|a Marconi, Joe
245	1	1	\|a Crisis marketing \|b when bad things happen to good companies \|c Joe Marconi
260	#	#	\|a Kuala Lumpur \|b Golden Books \|c 1992
300	#	#	\|a ix, 216 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133398
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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