Getting the best from your ad agency everything marketers need to know about working with agencies--from creative media planning, budgeting and market strategy to campaign execution and evaluation

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Bibliographic Details
Main Author:	Marconi, Joe
Format:	Book
Published:	Kuala Lumpur Golden Books 1992
Subjects:	Advertising agencies Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-133397
020	#	#	\|a 9837200081
090	0	0	\|a HF6178 \|b .M37 1992
100	1	#	\|a Marconi, Joe
245	1	1	\|a Getting the best from your ad agency \|b everything marketers need to know about working with agencies--from creative media planning, budgeting and market strategy to campaign execution and evaluation \|c Joe Marconi
260	#	#	\|a Kuala Lumpur \|b Golden Books \|c 1992
300	#	#	\|a viii, 257 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 235-237) and index
650	#	0	\|a Advertising agencies
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133397
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam