Getting the best from your ad agency everything marketers need to know about working with agencies--from creative media planning, budgeting and market strategy to campaign execution and evaluation

Getting the best from your ad agency everything marketers need to know about working with agencies--from creative media planning, budgeting and market strategy to campaign execution and evaluation

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Bibliographic Details
Main Author: Marconi, Joe
Format: Book
Published: Kuala Lumpur Golden Books 1992
Subjects:
Advertising agencies
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:viii, 257 p. ill. 23 cm
Bibliography:Includes bibliographical references (p. 235-237) and index
ISBN:9837200081

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