The effective use of market research a guide for management
More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making. ""The Effective Use of Market Research"" examines this widenin...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1992
©1992 |
| Edition: | Second Edition |
| Online Access: | Click Here to View Status and Holdings. |
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The effective use of market research a guide for management