Managing financial services marketing

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Bibliographic Details
Main Author:	Marsh, John R
Format:	Unknown
Published:	London Pitman 1988
Subjects:	Financial services industry Financial institution > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-133237
020	#	#	\|a 0273028499
090	0	0	\|a HG174 \|b .M37 1988
100	1	#	\|a Marsh, John R
245	1	1	\|a Managing financial services marketing \|c John, R Marsh
260	#	#	\|a London \|b Pitman \|c 1988
300	#	#	\|a viii, 419 p. \|b ill. \|c 22 cm
650	#	0	\|a Financial services industry
650	#	0	\|a Financial institution \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133237
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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