A theory of market strategy

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Bibliographic Details
Main Author: Geruson, Richard J
Format: Book
Published: New York Oxford University Press 1992
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HD9696.C62  |b G47 1992 
100 1 # |a Geruson, Richard J 
245 1 1 |a A theory of market strategy  |c Richard J. Geruson 
260 # # |a New York  |b Oxford University Press  |c 1992 
300 # # |a xvi, 241 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references (p. [233]-236) and index 
650 # 0 |a Computers  |x Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133153 
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